How do people choose what promotional item to use to help them in their advertising strategy? It depends on a lot of things – budget, target demographic, purpose of promotion, and the response that you want to elicit from the people you give the items to.
An increasing number of businesses and organization are realizing that promotional pens are the ideal give-aways – for more reasons than one.
You have quite an array of pens to choose from to suit your budget. If you have a small budget, you can choose inexpensive but pretty plastic or novelty pens. These pens will not cost you a pretty penny but they are very appealing to individuals.
If you are selling a brand that is classy and sophisticated, and have a target market of the same type – as well as a bigger budget to play around with, you can go for more expensive customized pens or fountain pens. These pens will go over big with bigger target clients. They are ideal as high-quality gifts, perfect for conveying the fact that your business is of the same sort – first-class, stylish, premium. They are the perfect fit for the image you want to cultivate for your product or service.
Promotional pens are perfect for reminding people about your product. Pens are practical. They are not simply decorative; people actually use them. And every single time they reach for a pen that has your brand or logo imprinted on it, they are reminded of your business.
You see pens everywhere. You transact with a bank and you see pens — with the bank’s logo — sitting right next to withdrawal and deposit slips. You eat in a restaurant and when it is time to sign your credit card receipt, you are handed a pen with the restaurant’s name on it. Many professionals hand out promotional pens in lieu of business cards.
Pens are universally appealing; they are priceless as a promotional item. Because of the inherent practical purpose they serve, if you have your business’ name or logo etched on them, you stand a great chance of building brand awareness, and eventually client loyalty.
Research shows that pens are among the most saleable of promotional items. And this is not really surprising. You get them at a reasonable cost. You can choose from a wide array of designs, colors, and styles. You can have them custom-made to fit your purpose. You can choose pens to suit your image, business, or organization. If you are looking for a give-away that will promote your business in the best way possible, you cannot go wrong with promotional pens.
